Visualizing Powerful Data Around College-To-Career Pathways

Graphicacy helped BASTA tell a compelling, data-driven story around the need to reform career readiness for first-generation college students.

Many first-generation college students miss out on great jobs after graduation for a simple reason: They don’t know these opportunities exist. That’s the story Graphicacy helped tell for BASTA, a nonprofit consultant committed to bridging the employment gap for first-gen students.

BASTA’s leadership came to Graphicacy with vital data compiled from a proprietary student career readiness assessment tool. Thousands of first-gen college students took the assessment. Their input revealed patterns in how college degrees don’t necessarily translate into careers with social and economic mobility. Read more.